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My road to becoming a copywriter all began when I was made redundant from my data analysis job after 11 years-service. Not ideal at the time, but sometimes the best gifts come in unemployed packages.   It was a wet and seemingly normal Monday morning when myself and a few of my colleagues were called into an “urgent” meeting with one of our directors. And let’s be honest, directors rarely summon you to their office because they want to tell you how your eyes light up a room,